December is filled with food, family, holiday cheer and SPORTS.  From Christmas Day through the start of the New Year,  ESPN delivered top notch coverage of the NBA and College Football while integrating sponsors into the content across TV, Digital and Social.

Beginning with the NBA on Christmas Day, 5 block buster matchups across ESPN and ABC were packed with custom sponsor integrations and surrounded by extensive coverage in studio programming, digital and social content integrations.  The action continued on December 28th when ESPN kicked off some of the most meaningful College Football bowl games.  See below for a few highlights of best-in-class partnerships.

CROSS-PORTFOLIO SPORTS PARTNERSHIP

We also partnered with Apple across both NY6 College Football Bowl Games and NBA Christmas Day Tentpole’s with a “Siri” integration. Apple took advantage of both NY6 Bowl Games and NBA Christmas Day by integrating their ‘Siri’ drivers in both marquee events to make a big impact this December. Check it out below.

NBA Christmas Day

ESPN & ABC are the exclusive home to the NBA on Christmas Day, one of the biggest and most talked about days of the NBA season. This year sponsors took advantage of the engaged NBA audience across ESPN/ABC multimedia platforms.

NIKE: HUMBLE BEGINNINGS WITH LEBRON JAMES

ESPN production created a pre-produced segment highlighting LeBron James’ successful off-the-court impact in the community to align with the thematic of Nike’s new commercial creative centered around LeBron. The spot aired in The Jump pregame show and utilized a shot of the Nike OOH takeover in LA Live as a rejoin from commercial break and lead in to the pre-produced segment. The segment was also shared across ESPN social media handles on Christmas Day. Within the game coverage, ESPN production also showcased the Nike LA Live signage within a sponsored billboard bed.

STATE FARM: PRESENTING SPONSOR, AND THE “NEIGHBORHOOD” CAMPAIGN

State Farm returned as the NBA Christmas Day Presenting Sponsor for all 5x games across ESPN & ABC. Within each game they ran a custom “Assist of the Game” feature highlighting a great player/team performance, which they also run throughout the season. Launching on Christmas Eve in The Jump and again on ABC Countdown on Christmas Day, State Farm’s “The Neighborhood” CW campaign returned for a second season. This year the campaign features Jalen Rose, Jay Williams, Doris Burke, Paul Pierce, Stan Verrett, Boban Marjanovic & a State Farm agent who is there to help things go right. A series of these spots will run across ESPN programming & digitally/socially throughout the season.

PANDORA: UNDEFEATED ATHLETE PLAYLISTS

In December Pandora & Undefeated partnered to launch custom athlete playlists found exclusively on Pandora. Of note, LeBron James is one of those athletes so ESPN & Pandora partnered to promote the playlists during the 8pm LAC/LAL game on ABC & ESPN on Christmas Day. Outside of the in-game execution, ESPN’s Twitter handle showcased some insights into LeBron’s decision to choose a few songs for his newest “2010s Finest” playlist on Pandora.

NY6 Bowl – College Football

ESPN is the exclusive home of the College Football Playoff and the New Year’s Six Bowl Games. The season comes down to these games as the National Championship matchup is revealed. This year’s CFP Seminal Average Audience is the best non-New Year’s Day in CFP history and the Rose Bowl Presented by Northwestern Mutual records the 2nd best non-Semifinal NY6 Bowl audience in the CFP era. The New Year’s Six Bowl Games continue to be a large, live audience that drives results for our sponsors.

PLAYSTATION: PLAYER IMPACT RATING VIRTUAL EXECUTION

For the second year, PlayStation and ESPN worked together to create a custom platform, PlayStation’s Player Impact Rating, which evaluates the impact of every player in college football relative to their position on a 0-100 scale, accounting for the skill of their teammates and opponents on every play. This feature ran across on-air and digital in the regular season and culminated in the PlayStation Fiesta Bowl and Goodyear Cotton Bowl Classic, as well as the Virtual execution in College GameDay Built by The Home Depot.

SAMSUNG: 4K MEGACAST – ALLSTATE SUGAR BOWL

For the first time, a CFP Bowl Game was broadcast in 4k thanks to Samsung’s CFP sponsorship. Samsung has provided a number of games in 4k throughout the regular season and extended to the postseason with the Allstate Sugar Bowl and the National Championship Game Pres. by AT&T. Samsung received exposure in the Allstate Sugar Bowl ESPN broadcast as drivers to the 4k channel, as well as PR buzz leading up to the game.

Already missing College Football?  Don’t worry, we’re already talking about the 2020- 2021 Season.

To learn more about What’s New with Disney Advertising Sales, please click here.

December is filled with food, family, holiday cheer and SPORTS.  From Christmas Day through the start of the New Year,  ESPN delivered top notch coverage of the NBA and College Football while integrating sponsors into the content across TV, Digital and Social.

Beginning with the NBA on Christmas Day, 5 block buster matchups across ESPN and ABC were packed with custom sponsor integrations and surrounded by extensive coverage in studio programming, digital and social content integrations.  The action continued on December 28th when ESPN kicked off some of the most meaningful College Football bowl games.  See below for a few highlights of best-in-class partnerships.

CROSS-PORTFOLIO SPORTS PARTNERSHIP

We also partnered with Apple across both NY6 College Football Bowl Games and NBA Christmas Day Tentpole’s with a “Siri” integration. Apple took advantage of both NY6 Bowl Games and NBA Christmas Day by integrating their ‘Siri’ drivers in both marquee events to make a big impact this December. Check it out below.

NBA Christmas Day

ESPN & ABC are the exclusive home to the NBA on Christmas Day, one of the biggest and most talked about days of the NBA season. This year sponsors took advantage of the engaged NBA audience across ESPN/ABC multimedia platforms.

NIKE: HUMBLE BEGINNINGS WITH LEBRON JAMES

ESPN production created a pre-produced segment highlighting LeBron James’ successful off-the-court impact in the community to align with the thematic of Nike’s new commercial creative centered around LeBron. The spot aired in The Jump pregame show and utilized a shot of the Nike OOH takeover in LA Live as a rejoin from commercial break and lead in to the pre-produced segment. The segment was also shared across ESPN social media handles on Christmas Day. Within the game coverage, ESPN production also showcased the Nike LA Live signage within a sponsored billboard bed.

STATE FARM: PRESENTING SPONSOR, AND THE “NEIGHBORHOOD” CAMPAIGN

State Farm returned as the NBA Christmas Day Presenting Sponsor for all 5x games across ESPN & ABC. Within each game they ran a custom “Assist of the Game” feature highlighting a great player/team performance, which they also run throughout the season. Launching on Christmas Eve in The Jump and again on ABC Countdown on Christmas Day, State Farm’s “The Neighborhood” CW campaign returned for a second season. This year the campaign features Jalen Rose, Jay Williams, Doris Burke, Paul Pierce, Stan Verrett, Boban Marjanovic & a State Farm agent who is there to help things go right. A series of these spots will run across ESPN programming & digitally/socially throughout the season.

PANDORA: UNDEFEATED ATHLETE PLAYLISTS

In December Pandora & Undefeated partnered to launch custom athlete playlists found exclusively on Pandora. Of note, LeBron James is one of those athletes so ESPN & Pandora partnered to promote the playlists during the 8pm LAC/LAL game on ABC & ESPN on Christmas Day. Outside of the in-game execution, ESPN’s Twitter handle showcased some insights into LeBron’s decision to choose a few songs for his newest “2010s Finest” playlist on Pandora.

NY6 Bowl – College Football

ESPN is the exclusive home of the College Football Playoff and the New Year’s Six Bowl Games. The season comes down to these games as the National Championship matchup is revealed. This year’s CFP Seminal Average Audience is the best non-New Year’s Day in CFP history and the Rose Bowl Presented by Northwestern Mutual records the 2nd best non-Semifinal NY6 Bowl audience in the CFP era. The New Year’s Six Bowl Games continue to be a large, live audience that drives results for our sponsors.

PLAYSTATION: PLAYER IMPACT RATING VIRTUAL EXECUTION

For the second year, PlayStation and ESPN worked together to create a custom platform, PlayStation’s Player Impact Rating, which evaluates the impact of every player in college football relative to their position on a 0-100 scale, accounting for the skill of their teammates and opponents on every play. This feature ran across on-air and digital in the regular season and culminated in the PlayStation Fiesta Bowl and Goodyear Cotton Bowl Classic, as well as the Virtual execution in College GameDay Built by The Home Depot.

SAMSUNG: 4K MEGACAST – ALLSTATE SUGAR BOWL

For the first time, a CFP Bowl Game was broadcast in 4k thanks to Samsung’s CFP sponsorship. Samsung has provided a number of games in 4k throughout the regular season and extended to the postseason with the Allstate Sugar Bowl and the National Championship Game Pres. by AT&T. Samsung received exposure in the Allstate Sugar Bowl ESPN broadcast as drivers to the 4k channel, as well as PR buzz leading up to the game.

Already missing College Football?  Don’t worry, we’re already talking about the 2020- 2021 Season.

To learn more about What’s New with Disney Advertising Sales, please click here.