September 29 - October 8

Join Disney Advertising Sales at Advertising Week 2020!

Please note you need to register for Advertising Week to gain access to our panels.

If you’ve been furloughed or laid off please click here for access.

September

29

Tuesday

8:30 AM ET  |  30 MINUTES  |  PURPOSE CHANNEL

National Geographic: Delivering Purpose Driven Storytelling

It is well documented that consumers are increasingly buying into brands that stand for more than just profit gains and that brands with an authentic, well communicated purpose consistently outperform others. The rise in ‘belief buying’ is a real consumer trend as is the expectation that brands have the opportunity to be a real force for good in the world. Clearly communicating your company’s efforts is more important than ever. In this session, National Geographic shares insights from the past year of how the brand leverages its media platforms to engage millions of consumers in its brand purpose; and will share examples of work from global partners delving into the devices & strategies that deliver results.

Nadine Heggie, Vice President, Brand Partnerships, National Geographic

October

1

Thursday

9:30 AM ET  |  25 MINUTES  |  AWSTUDIOS CHANNEL

Driving Attention: Good Creative is Not Enough

Both publishers and advertisers have seen the consumer landscape change dramatically in the past decade, even notably in the past six months. We’ve seen attention spans get shorter and shorter, the adoption of endless scrolling, demand for fresh content, and time spent across multiple channels including TV, print, mobile and digital. This panel will discuss ways to look beyond creative and context to think bigger. They will explore consumer attention as a new tool to better understand and reach the consumers.

Ken Blom, Senior Vice President of Ad Strategy and Partnerships, BuzzFeedJamie Auslander, Senior Vice President of Research & Analytics, true[x]Elsa Castro Blumberg, Vice President of Media and Market Research/Analysis, XandrChris Barton, Executive Director of Advertiser Insights, Disney

Register

October

5

Monday

11:10 AM ET  |  20 MINUTES  |  AWSTUDIOS CHANNEL

Trials & Triumphs:Going behind the scenes with a top streaming TV marketer

Trials & Triumphs: Going behind the scenes with a top streaming TV marketer. More competitors, subscriber churn, a social upheaval, content wars and a global pandemic. Navigating 2020 has challenged even the most seasoned of marketing veterans, including Hulu’s Marketing lead Pato Spagnoletto. For the first time, Spagnoletto will discuss what he’s learned in the face of constant change, how Hulu pivoted with its marketing approach and the best way to attract and retain subscribers.

Pato Spagnoletto, SVP & Head of Marketing, Hulu

Register

1:30 PM ET  |  30 MINUTES  |  ENTERTAINMENT CHANNEL

Generation Stream: Understanding Moods & Attention in Streaming TV

Watching TV isn’t always as simple as pressing play; many factors such as moods, serendipity and the love of browsing are making a comeback among Generation Stream. This audience of streamers relies heavily on their emotional compass to carve their entertainment path. In this session, Hulu explores the impact of these content decisions, the effect they have on viewers’ attention, and what this means for the future of streaming TV advertising.

Julie DeTraglia, Head of Research & Insights at Hulu

Register

4:00 PM ET  |  30 MINUTES  |  ENTERTAINMENT CHANNEL

True Cross-Platform Campaign Attribution

As the market continues to lean into outcome based advertising and buyers continue to ask for deeper insight into audience behavior to understand if their ads are delivering results, the industry needs a true, holistic cross-platform attribution solution. Join Disney, Hulu and Samba TV as they explore how they’re working together to enable full campaign attribution for advertisers across all platforms including linear, streaming and digital.

Dana McGraw, VP Audience Modeling and Data Science, Disney Ad SalesAsaf Davidov, VP Ad Sales Research, HuluAshwin Navin, CEO & Co-Founder, Samba TV

Register

October

6

Tuesday

11:15 AM ET  |  45 MINUTES  |  AWSTUDIOS CHANNEL

Bold Storytelling In the Time Of Corona

Actors, writers, directors and creators across the Disney family come together to share their unique, bold and honest perspectives that drive the heart and soul of their respective shows. It’s an inside look at the special magic only Disney can provide. We’ll also cover navigating in an unprecedented time where COVID and the fight for social justice has changed storylines and the production process.

Jamila Hunter, SVP Current Series and Alternative Programming, FreeformJaina Lee Ortiz from ABC’s Hit Series Station 19Jason Hehir, Director of the Documentary Series The Last DanceSherry Cola from Freeform’s Good TroubleDavid Guttenfelder, National Geographic PhotographerKeith Knight, Co-Creator and Executive Producer of Hulu’s Woke

Register

October

7

Wednesday

3:00 PM ET  |  90 MINUTES  |  ACCELERATION CHANNEL

NIGHT SCHOOL:Your Customers Are Streaming and your ads can be too

Streaming TV viewing is increasing, and the number of consumers who choose streaming as their primary source of television is increasing too. Today, 90% of all 13-54-year-olds watch TV on a streaming platform. That’s an entire generation of consumers who most actively engage with their favorite TV show and movies — and their favorite brands — in a streaming environment.  At Hulu, we believe that all types of businesses, whether small, medium or large, should have an opportunity to reach that valuable Generation Stream. In this session, Hulu’s foremost Streaming TV experts will give small businesses best-practices for reaching your target consumers; from in-depth audience insights to creative tactics and tricks of the trade for telling the best story to achieve your objective, you’ll have all the resources you need to start reaching consumers in streaming after this session. 

Faye Trapani, Director, Self-Service Platform Sales, HuluAsaf Davidov, Vice President, Ad Sales Research, HuluLiz Levy, Vice President & Head of Branded Entertainment, HuluMaryam Garg, CEO & Founder, MODMASK (Fireside Chat)

Register

October

8

Thursday

11:15 AM ET  |  45 MINUTES  |  AWSTUDIOS CHANNEL

Sports & News: An Intersection On the Front Lines

Never before has the intersection of news and sports been at the forefront of headlines and storylines as in the past eight months. As athletes continue to use the sports stage to be heard and fight for social justice, it’s become a powerful movement. We’ll discuss these storylines and what’s next from the reporters and writers who are embedded on these front lines.

Tom Llamas, ABC News Anchor, Chief National Affairs CorrespondentKelley Carter, Senior Culture Writer, The UndefeatedMaria Taylor, College Sports Host & Reporter, NBA Countdown Host, ESPNTom McGovern, President, Optimum SportsRenee Montgomery, WNBA Player, Atlanta Dream

Register

Furloughed? Laid Off? Come to AW2020 For Free

The pandemic has been incredibly tough on everyone. If you’ve been furloughed or laid off, we’d love to have you at #AW2020. Stay sharp as you look for your next gig. Network with your peers and find your next opportunity at #AW2020.

To participate, please fill out the form and then we’ll send you your complimentary pass.

It’s been a tough year, that shouldn’t stop us from learning and being inspired by the world’s top thought leaders.