Introducing Disney CreativeWorks

Last weekend when I was cooking dinner in our kitchen (side note: I love to cook!), one of our kids was asking me about the physics of a lightsaber, while my youngest son was laughing hysterically watching Disney+ – meanwhile, my husband is reading ABC News headlines to me as we discuss them with each other. I had to stop chopping the tomatoes for a second because I was having “a moment” as I realized (A) this pandemic has brought us together over meals so much more than before, and (B) the brands of Disney are so beloved in all our lives.  They surround us, inform us, and bring us joy – and it’s such a pleasure to work between advertising partners and these brands every day.

All this makes me ridiculously excited to announce that Disney Advertising Sales is further elevating our industry-leading capabilities with the introduction of (drumroll, please!) Disney CreativeWorks.

All this makes me ridiculously excited to announce that Disney Advertising Sales is further elevating our industry-leading capabilities with the introduction of (drumroll, please!) Disney CreativeWorks.

Think of DCW as a full-service branded content studio and creative agency with global scale, unparalleled access, and a legacy of delighting audiences everywhere.  One creative force represents eight distinct content brands and networks – ABC, Disney Channel, Disney Digital, ESPN, Freeform, FX, Hulu, and National Geographic.  We like to say we’re a collective of creators, dreamers, doers, adventurers, fanatics, and romantics – producing the most culturally-relevant content for the world’s best brands.

We just launched our website, so check it out for some case studies (including the recent blockbuster re-introduction of the Ford Bronco): Disney CreativeWorks.

– Jerry

P.S.: We’re all about listening and learning about your brand as a first step.  That’s why we offer Disney CreativeWorks HouseCalls, a Zoom where we can workshop an idea with your team without a strict agenda, and help you tell your brand’s story within our voices. Contact your sales representative to set one up, or click here and we can connect you. And if you want some great recipes, reach out and I will send you the link to my foodie site!