Sparking Joy in Branded Entertainment

I didn’t move to Hollywood so I could sit in meetings all day. Sure, I have a nice office for meetings (medium sized with a fridge)…but that’s not what drew me to this town. It was to create. To tell stories. To entertain. (And if I’m being honest…to meet a few celebrities.) And now, after 15 years of creating, I still get excited to go home and watch the work our team produces. To be a fan of our content. To see it air live on TV, or shared across social. It’s a gift to be able to write and collaborate with some of the top showrunners/actors/writers in the business. And that’s what we do every day.

This excitement fuels innovation, and pushes us to look for new solutions for our advertising partners. As the traditional 30 or 60-second spot faces increased competition for attention, brands are looking to inject popular IP into their ads – blurring the lines between advertisement and entertainment, and most importantly sparking joy with viewers. But, how do we remain on-message without compromising the integrity of the story?

Introducing, the Disney Advertising Sales Word of the Day:
out • egration: the act or process of taking integration out of the show.

This unique custom content allows our characters to interact with our advertisers’ brands directly, bringing them to life inside the world of our shows, but distributed outside of the actual program. Whether airing in the commercial break of the program, or distributed socially across our channels, out•egrations can tie in directly to a current storyline, or have their own theme. Regardless of the platform, they stand out in our marketplace, grabbing the attention (and engagement) of our consumers. Most importantly, they entertain while helping to sell your message.

Our Entertainment Brand Solutions Team has collaborated with an array of shows across the Disney Advertising Sales portfolio, producing out•egrations for a variety of key clients. Recently, Google, JCPenney, eBay and Olive Garden have been part of the world of fan favorite shows including black-ish, grown-ish, The Bold Type and American Housewife. Out•egrations give us more creative storytelling options, better control over production timing, and the flexibility to run content on any platform. They are a unique and valuable way for our clients to connect with our fans, while seamlessly weaving in their messaging and brand priorities. Most importantly, they are entertaining!

In the past few weeks, the team produced out•egrations for a new partnership with Google for their Pixel 4, tied to ABC’s Stumptown, Single Parents and How to Get Away with Murder.

Our strong relationships with our talent and showrunners, along with our storytelling expertise, allow us unprecedented opportunities to bring your brand to life in the world of our beloved programming. We can’t wait to partner with you! Let’s start with a quick meeting…and then create together.

I didn’t move to Hollywood so I could sit in meetings all day. Sure, I have a nice office for meetings (medium sized with a fridge)…but that’s not what drew me to this town. It was to create. To tell stories. To entertain. (And if I’m being honest…to meet a few celebrities.) And now, after 15 years of creating, I still get excited to go home and watch the work our team produces. To be a fan of our content. To see it air live on TV, or shared across social. It’s a gift to be able to write and collaborate with some of the top showrunners/actors/writers in the business. And that’s what we do every day.

This excitement fuels innovation, and pushes us to look for new solutions for our advertising partners. As the traditional 30 or 60-second spot faces increased competition for attention, brands are looking to inject popular IP into their ads – blurring the lines between advertisement and entertainment, and most importantly sparking joy with viewers. But, how do we remain on-message without compromising the integrity of the story?

Introducing, the Disney Advertising Sales Word of the Day:
out • egration: the act or process of taking integration out of the show.

This unique custom content allows our characters to interact with our advertisers’ brands directly, bringing them to life inside the world of our shows, but distributed outside of the actual program. Whether airing in the commercial break of the program, or distributed socially across our channels, out•egrations can tie in directly to a current storyline, or have their own theme. Regardless of the platform, they stand out in our marketplace, grabbing the attention (and engagement) of our consumers.  Most importantly, they entertain while helping to sell your message.

Our Entertainment Brand Solutions Team has collaborated with an array of shows across the Disney Advertising Sales portfolio, producing out•egrations for a variety of key clients. Recently, Google, JCPenney, eBay and Olive Garden have been part of the world of fan favorite shows including black-ish, grown-ish, The Bold Type and American Housewife. Out•egrations give us more creative storytelling options, better control over production timing, and the flexibility to run content on any platform. They are a unique and valuable way for our clients to connect with our fans, while seamlessly weaving in their messaging and brand priorities. Most importantly, they are entertaining!

In the past few weeks, the team produced out•egrations for a new partnership with Google for their Pixel 4, tied to ABC’s Stumptown, Single Parents and How to Get Away with Murder.

Our strong relationships with our talent and showrunners, along with our storytelling expertise, allow us unprecedented opportunities to bring your brand to life in the world of our beloved programming. We can’t wait to partner with you! Let’s start with a quick meeting…and then create together.