Partners –

We are collectively navigating unchartered waters with the coronavirus pandemic affecting all of our families, our businesses, and our way of life. During this period of uncertainty, I wanted to reach out and provide an update on how Disney is approaching the situation on behalf of your business.

We are working around the clock with our colleagues at ESPN to determine replacement programming for the remainder of March & April so that we are able to best support the plans you have in place. Just today, ESPN’s Executive Vice President, Programming Acquisitions and Scheduling, Burke Magnus provided insights to the approach he and his team have been taking – you can read more about ESPN’s replacement programming plans here.

Additionally, we are working with The Leagues who have suspended their season to determine go forward plans and be prepared to ensure sponsors are ready to go as soon as they are. While there will be no live games, we’ve increased production on our premier live studio programming, anchored by SportsCenter, Get Up and First Take – with NFL Free Agency and the Greatest College Basketball Player of All Time initiative driving content.

Across our entertainment brands we are seeing increased audiences and engagement on both our Linear and Digital platforms, inclusive of Hulu. We’ve shifted Jimmy Kimmel Live an hour earlier and expanded daytime news coverage of current affairs beginning tomorrow. And we’re looking to attach advertisers to our signature franchises like Good Morning America and our Freeform series, where we have a lot of feel good family content that can be great resonators for client messaging.

In other areas, we have seen partners in categories such as CPG & DTC wanting increased activity in order to meet the rapidly changing needs and consumption patterns from consumers. We are actively working with many of you to help maximize your creative messaging and your plans to respond to these rapid shifts in consumer behavior.

Our Disney CreativeWorks creative teams are actively responding to advertisers in need of creative editing, reformatting and any other need you may have.

While these are challenging times to say the least, we remain fully committed to the ongoing service of your businesses and please don’t hesitate to reach out to me individually.

Bottom line we are here to help execute, strategize and plan for the next few weeks and months. We will continue to focus on the short and long of what this means to you and to us and we will do it together as partners.

Please stay safe with your families & colleagues.

Warmest Regards,
-Rita