National Geographic

Activate x P&G


National Geographic, Global Citizen and Procter & Gamble partnered to raise awareness about extreme poverty, inequality and sustainability, and to mobilize global citizens to drive meaningful and lasting change. The partnership featured a six-part documentary television series, with social and digital content, told through the iconic storytelling lens of National Geographic.

Co-produced with RadicalMedia, the series followed different Global Citizen campaigns and the organizers, amplifiers, grassroots activists, action takers and people whose lives are being changed. Viewers saw the stories, met the people and witnessed firsthand the work that is being done to combat extreme poverty and inspire a global movement.