Hulu

Binge Ad x Maker's Mark


Maker’s Mark was part of the first wave of exclusive launch advertisers for Hulu’s Binge Ad – the industry’s first ad experience that adapts to viewers’ binge watching behavior. By harnessing Hulu’s deep, first-party consumer insights, the binge ad experience is tailored to viewing behaviors, and serves viewers a series of relevant messaging throughout a three episode binge session. The ad experience allowed Maker’s Mark to create a sequential story across multiple episodes, leveraging creative that prompted viewers to continue bingeing. This culminated when viewers reached their third episode, where creative messaging revealed that the next episode is ad-free, courtesy of Maker’s Mark.