ESPN

The Last Dance x State Farm


The Last Dance was one of ESPN’s most highly anticipated documentaries ever, so we created a campaign where SportsCenter anchors started looking forward to its release all the way back in 1998. We doctored 90s footage of Kenny Mayne, Keith Olbermann and Linda Cohn and had them predict and look forward to it’s release twenty years before it was made, while predicting a few other fun things about the future too.