Freeform - Disney Advertising Sales

We are a TV and streaming network appealing to the almost-adult in almost everyone. We love both pop culture classic movies and original shows that tell boundary-pushing stories and there is no holiday we don’t host the party for.

Audience

Median age 37 on linear, 34 on Digital, 35 on Social

Skews Female: 60% Female / 40% Male

Digital

Highly Engaged Digital Audience: 500M+ Minutes of Content Watched per Month

Source: comScore Video Metrix Multiplatform Jan 2019- Dec 2019

Social

#2 Cable Network in Social Engagement

Source: ListenFirst Episodic Network Roll-ups, Jan 2019 – Dec 2019, Facebook, Instagram, Twitter; Fans/Followers as of 2/3/20

BIG

Reaching over 100M viewers season-to-date

LIVE

During the holidays 90% of our viewing is LIVE

INCLUSIVE

We appeal to a diverse audience and we are inclusive in front of and behind the camera

SEXY

From our incredibly beautiful and diverse cast to our provocative story-telling, we are sexy

STREAMING

We program two markets – linear and streaming – 60% of A18-34 view our original series on Hulu

YOUNG

Our median age is 37 – 13 years younger than the cable average. During the holidays we are more than two decades younger than Hallmark and Lifetime

BIG

Reaching over 100M viewers season-to-date

LIVE

During the holidays 90% of our viewing is LIVE

INCLUSIVE

We appeal to a diverse audience and we are inclusive in front of and behind the camera

SEXY

From our incredibly beautiful and diverse cast to our provocative story-telling, we are sexy

STREAMING

We program two markets – linear and streaming – 60% of A18-34 view our original series on Hulu

YOUNG

Our median age is 37 – 13 years younger than the cable average. During the holidays we are more than two decades younger than Hallmark and Lifetime

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Freeform is a Top Cable Network Amongst Key Demos

Season-To-Date:

#1 W18-34

#7 W18-49

#6 A18-49

#2 A18-34

Source: Nielsen (NNTV), 9/24/19-1/12/20, M-Sun 8p-11a, excluding non-commercial programming, sports type codes and Kids Networks; data is C3

Freeform is a Top Cable Network Amongst Key Demos

Season-To-Date:

#1 W18-34

#2 A18-34

#7 W18-49

#6 A18-49

Source: Nielsen (NNTV), 9/24/19-1/12/20, M-Sun 8p-11a, excluding non-commercial programming, sports type codes and Kids Networks; data is C3

Freeform is a Top Cable Network Amongst Key Demos

Season-To-Date:

#1 W18-34

#2 A18-34

#7 W18-49

#6 A18-49

Source: Nielsen (NNTV), 9/24/19-1/12/20, M-Sun 8p-11a, excluding non-commercial programming, sports type codes and Kids Networks; data is C3

Over 300 Years ago, witches made a deal with a Massachusetts Bay militia to end the Salem Witch Trials. In exchange for their freedom, they would become the country’s front line of defense. Today, the military is run by witches under the leadership of their centuries-old leader General Alder. Follow three new cadets, Raelle, Tally and Abigail through basic training as they learn to control their power to bring down a chilling, terrorist group known as The Spree.

Nicholas, a twenty something “man-child” is thrust into the terrifying world of “adulting” when he becomes the legal guardian to his two half-sisters after their father dies. He tries to teach them about life, love and all the things he hasn’t learned himself. What could possibly go wrong?

Programming

Our original series programming is bold-hearted and boundary-busting – filled with protagonists that take on the world with smarts, swagger, humor and humanity – echoing the everyday trials and triumphs of our audience.

Returning Series

Stunts

With our nostalgic take on the holidays, we are the #1 destination across cable for audiences of all ages and we are the most valued brand among young adults. Our viewers are literally a quarter of a century younger than our competitors and 90% of our viewing is live.

25 Days of Christmas Jingle

What better way to remind people of our huge holiday stunt, than to create a catchy jingle featuring our own Freeform Santa. Once you hear it, you won’t be able to get it out of your head. It’s Freeform’s 25 Days of Christmas song.

Dylan’s Candy

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We get your spirit into the Halloween spirit for 31 nights. Last year, our spooky, funny, nostalgic programming and cult classics made Freeform the #1 cable entertainment network with W18-34.

Annual Halloween House

Haunted Houses are the original pop-ups, and though they’re driven more by scares…

Saks Fifth Avenue

Freeform is teaming up with Carvel, Winc Wine Club and Saks Fifth Avenue to kick…