National Geographic

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TOP 3

With 15 Emmy Nominations in 2019, Nat Geo is among the top 3 most Emmy-nominated ad-supported cable networks

LINEAR NETWORKS


Across Nat Geo Channel, Nat Geo WILD, and Nat Geo MUNDO, we reach 433M households in 171 countries, in 45 languages

Nat Geo Channel is the #1 network in brand trust

Nat Geo Channel is the #1 network for brand momentum
(Harris Brand Equity Survey)

Among only 10 networks to deliver double digit YOY household ratings growth in 2018

DIGITAL


With our award-winning editorial features, boundary-pushing interactives, and constantly-refreshed video and photography content, NatGeo.com attracts a global audience of 27M users monthly. 

SOCIAL


Nat Geo has over 444M+ total fans/followers across its various social channels 

Nat Geo is the #1 brand on social for the 5th year in a row, not only for scale but for our large engagement of 1.7B.

Nat Geo and Nat Geo Travel garnered 1.7B Engagements on Social in 2018.
*Source: Shareablee, USA, 2018

Nat Geo has over 444M+ total fans/followers across its various social channels 

Nat Geo is the #1 brand on social for the 5th year in a row, not only for scale but for our large engagement of 1.7B.

Nat Geo and Nat Geo Travel garnered 1.7B Engagements on Social in 2018.
*Source: Shareablee, USA, 2018

LINEAR NETWORKS


Across Nat Geo Channel, Nat Geo WILD, and Nat Geo MUNDO, we reach 433M households in 171 countries, in 45 languages 

Nat Geo Channel is the #1 network in brand trust

Nat Geo Channel is the #1 network for brand momentum
(Harris Brand Equity Survey)
 

Among only 10 networks to deliver double digit YOY household ratings growth in 2018 

DIGITAL


With our award-winning editorial features, boundary-pushing interactives, and constantly-refreshed video and photography content, NatGeo.com attracts a global audience of 27M users monthly. 

SOCIAL


Nat Geo has over 444M+ total fans/followers across its various social channels 

Nat Geo is the #1 brand on social for the 5th year in a row, not only for scale but for our large engagement of 1.7B.

Nat Geo and Nat Geo Travel garnered 1.7B Engagements on Social in 2018.
*Source: Shareablee, USA, 2018

Nat Geo has over 444M+ total fans/followers across its various social channels 

Nat Geo is the #1 brand on social for the 5th year in a row, not only for scale but for our large engagement of 1.7B.

Nat Geo and Nat Geo Travel garnered 1.7B Engagements on Social in 2018.
*Source: Shareablee, USA, 2018

PORTFOLIO


National Geographic Channel is the world’s leading destination for premium, factual storytelling. Through a trusted and authentic voice, we tell big, bold stories that matter, inspiring audiences passions into action and getting out to explore the world around them.

Nat Geo Wild is the premier family-friendly destination that’s all about animals and the people who love them.

Nat Geo Mundo is a 100% Spanish-speaking, family-friendly network centered around science, wildlife, culture and adventure.

With our award-winning editorial features, boundary-pushing interactives, and constantly-refreshed, heart-stopping video and photography content, NatGeo.com attracts a global audience 27 million-strong, all who look to us for transformative, thought-provoking perspectives that expose a world larger than the one in which we live and cultivate the explorer inside all of us. Pair our strong digital presence with our unrivaled social footprint and VOD/OTT presence, and National Geographic is a true digital powerhouse that reaches a modern consumer, wherever they are.

With each issue, National Geographic Magazine goes further — by telling stories of humankind from an up-close perspective to deepen people’s understanding of the world and their role in it. As pioneers of the new media frontier, Nat Geo Magazine continues to push into new terrain, creating a more immersive journey and experience for its audience.

Nat Geo Kids is a magazine loved by kids and trusted by parents. Our mission is to inspire future citizens of the world to learn about the world and how it works, empowering them to succeed and to make it a better place.

National Geographic Channel is the world’s leading destination for premium, factual storytelling. Through a trusted and authentic voice, we tell big, bold stories that matter, inspiring audiences to passions into action and get out an explore the world around them.

Nat Geo Wild is the premier family-friendly destination that’s all about animals and the people who love them.

Nat Geo Mundo is a 100% Spanish-speaking, family-friendly network centered around science, wildlife, culture and adventure.

With our award-winning editorial features, boundary-pushing interactives, and constantly-refreshed, heart-stopping video and photography content, NatGeo.com attracts a global audience 27 million-strong, all who look to us for transformative, thought-provoking perspectives that expose a world larger than the one in which we live and cultivate the explorer inside all of us. Pair our strong digital presence with our unrivaled social footprint and VOD/OTT presence, and National Geographic is a true digital powerhouse that reaches a modern consumer, wherever they are.

With each issue, National Geographic Magazine goes further — by telling stories of humankind from an up-close perspective to deepen people’s understanding of the world and their role in it. As pioneers of the new media frontier, Nat Geo Magazine continues to push into new terrain, creating a more immersive journey and experience for its audience.

Nat Geo Kids is a magazine loved by kids and trusted by parents. Our mission is to inspire future citizens of the world to learn about the world and how it works, empowering them to succeed and to make it a better place.



Audience Information

by brand in your portfolio (Nat Geo, Nat Geo Mundo, Nat Geo Travel, Nat Geo Wild, etc)


Top 25

Network among M25-54

58

Median Age

59% M • 41% F

Gender-Balanced Audience

Source: Nielsen C3, STD 9/24/18-4/21/19, HH UE April 2019, Reach Total Day Avg. Monthly Past 12 months April '18 - Mar '19 1 min Qualifier based on P2+

51% M • 49% F

Gender-Balanced Audience

49

Median Age

48%

view on mobile devices

Adobe Analytics; April 2019; Aud comp%s based on comScore Media Metrix Multiplatform, April 2019

71%

under 35 years old

40% M • 60% F

Gender-Balanced Audience

Aggregate data for all Nat Geo FB, IG, and Twitter accounts (platform data)

66%+

attended/graduated college

#1

in reaching Gen Z, Influentials, and Emerging Millennials

2.8M

readers have a HH Net Worth $1M+

57

Median Age

71%

under 35 years old

Source: Fall 2018 MRI

SOCIAL MEDIA

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