Luminate is The Walt Disney Company’s unified advanced advertising product suite that allows us to partner together and create custom solutions for your brand.

ADVANCED LINEAR

Audience-centric portfolio of TV products designed for current and future marketplace needs.

ADVANCED TARGETING

Utilize client, syndicated, and Disney’s Predictive Models data for targeting, optimization, and direct audience buying.

PROGRAMMATIC

Automated buying of linear and digital inventory with the option to optimize to strategic audiences.

MEASUREMENT

Partner with qualified, third-party vendors to validate performance and optimize campaigns.

How can data be leveraged to drive the best outcomes for brands and consumers?

Dana McGraw, VP of Audience Modeling & Data Science at Disney, shares her insights on how the ongoing convergence of audience consumption across linear and digital is making us rethink how data should be used to drive better outcomes for advertisers.

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