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Campaign Spotlights
🔎 CAMPAIGN SPOTLIGHT: @PlanetFitness & @NYRE on @ABCNetwork teamed up to encourage fans to break free from 2020 and get up and move #CarltonStyle. Join us! #BestInClassPartnerships pic.twitter.com/frD0HquMTe
— Disney Advertising Sales (@disneyadsales) January 7, 2021
🔎 CAMPAIGN SPOTLIGHT: @Snickers and @Subway teamed up with the @ESPNFantasy App to bring surprise and delight moments to fans during their Fantasy Football experience. #BestInClassPartnerships pic.twitter.com/QgkX45UvYE
— Disney Advertising Sales (@disneyadsales) December 18, 2020
🔎 CAMPAIGN SPOTLIGHT: @SHRM & @ESPN collaborated on our first-ever, virtual live commercial featuring @Espngreeny from @GetUpESPN and Society for Human Resource Management CEO @JohnnyCTaylorJr. #BestInClassPartnerships pic.twitter.com/F12IDTQH02
— Disney Advertising Sales (@disneyadsales) November 2, 2020
🔎 CAMPAIGN SPOTLIGHT: Missing Huluween already? #getfreaky with @UniversalHorror and @Hulu as stars Vince Vaughn and Kathryn Newton give a look inside the upcoming body-swap horror comedy Freaky. #BestInClassPartnerships pic.twitter.com/RZ3ldvlzHs
— Disney Advertising Sales (@disneyadsales) November 2, 2020
.@Maybelline and @Freeform teamed up to create a Halloween beauty tutorial for a look that slays, keeps you safe, and lasts all night. #31NightsOfHalloween #BestInClassPartnerships pic.twitter.com/PnyiqaAFqi
— Disney Advertising Sales (@disneyadsales) October 20, 2020
🔎CAMPAIGN SPOTLIGHT: @MarsGlobal teamed up with us & @20thDigital to help families celebrate this Halloween season with spooky Bite Size Halloween short films that are airing across @Freeform @FXNetworks and @Hulu. #BestInClassPartnerships https://t.co/c1QoU5Ws5L
— Disney Advertising Sales (@disneyadsales) October 13, 2020
🔍 CAMPAIGN SPOTLIGHT: @HomeDepot & @espn are launching a 'Virtual Pit' for @CollegeGameDay. 🏈 #BestInClassPartnerships https://t.co/DxUnxGE7JL
— Disney Advertising Sales (@disneyadsales) September 11, 2020
"Over the years, we have worked with @IBM to uniquely integrate the brand and Watson technology to enhance the fantasy player experience and drive deeper engagement with sports fans," said Marco Forte, SVP of @disneyadsales #BestInClassPartnerships https://t.co/HSyb2hBFx4
— Disney Advertising Sales (@disneyadsales) September 15, 2020
🔍 CAMPAIGN SPOTLIGHT: @Kia & @ABCNetwork went on a wild ride in the all-new KIA K5 to deliver trophies to our #Emmys winners. #BestInClassPartnerships #ImagineEverything #Emmys https://t.co/4tdadmQWOE
— Disney Advertising Sales (@disneyadsales) September 22, 2020
🔍CAMPAIGN SPOTLIGHT: @BankofAmerica & @TheUndefeated hosted a courageous conversation where panelists provided insights into the role sports can play in furthering the dialogue of social justice & racial equality. #BestInClassPartnerships https://t.co/XFcuJywEN4
— Disney Advertising Sales (@disneyadsales) August 28, 2020
🔍 CAMPAIGN SPOTLIGHT: @ABCNetwork & @TMobile will celebrate the legacy of @ChadwickBoseman with a special presentation of @MarvelStudios’ Black Panther followed by the @ABC News Special: Chadwick Boseman - A Tribute for a King. It all starts tonight at 8|7c on @ABCNetwork. pic.twitter.com/xyjpCVffsv
— Disney Advertising Sales (@disneyadsales) August 30, 2020
🔎 CAMPAIGN SPOTLIGHT: @ProcterGamble & @NatGeo experts and climate leaders came together
— Disney Advertising Sales (@disneyadsales) July 20, 2020
to discuss the power of nature as a climate solution to address global climate change. Join the conversation #ItsOurHome: https://t.co/6vaWAneNtR #ImagineEverything #BestInClassPartnerships pic.twitter.com/fEyisvcw4w
🔎 CAMPAIGN SPOTLIGHT:@Ford & @ABCNetwork combined forces to relaunch the iconic #FordBronco with multi-platinum singer @KipMooreMusic venturing into the wild, seeking adventure & inspiration. Check it out here! #ImagineEverything #BuiltWild https://t.co/Dl8lmwQZoi
— Disney Advertising Sales (@disneyadsales) July 14, 2020
🔎 CAMPAIGN SPOTLIGHT:@Ford & #DisneyCreativeWorks combined forces to relaunch the iconic #FordBronco on @NatGeo with photographer & filmmaker @jimkchin to reconnect with the wild, and document his next adventure. #ImagineEverything #BuiltWild https://t.co/1lJRQxI1Br
— Disney Advertising Sales (@disneyadsales) July 15, 2020
🔎CAMPAIGN SPOTLIGHT: @Ford & #DisneyCreativeWorks combined forces to relaunch the iconic #FordBronco climbing prodigy Brooke Raboutou to hear how her love for the wild has been ingrained in her life from before she could walk.#ImagineEverything #BuiltWild https://t.co/b9eMhsHADt
— Disney Advertising Sales (@disneyadsales) July 16, 2020
🔎 CAMPAIGN SPOTLIGHT: ABC Owned Stations (@ABC7, @ABC30, @abc7newsbayarea) in California are proud to serve their local communities with #CalHOPE to provide vital mental health resources during COVID-19. #BestInClassPartnerships https://t.co/XVRgfF5wHz
— Disney Advertising Sales (@disneyadsales) June 29, 2020
🔎 CAMPAIGN SPOTLIGHT: @RUFFLES & @JimmyKimmelLive brought a virtual basketball game to late night with @AntDavis23, @Ronnie2K & @IAMGUILLERMO and raised $250K for @FeedingAmerica. Check it out below. #BestInClassPartnerships #ImagineEverything https://t.co/I3VPzoYrZf
— Disney Advertising Sales (@disneyadsales) June 16, 2020
🔎CAMPAIGN SPOTLIGHT: @ABCmouse, @DisneyJunior, & #MiraRoyalDetective came together to inspire all young detectives to READ! By reading they will be more prepared to solve any mystery that comes their way - check it out here! #BestInClassPartnerships #AAPIHeritage pic.twitter.com/j7Le0cIiGD
— Disney Advertising Sales (@disneyadsales) May 15, 2020
🔎CAMPAIGN SPOTLIGHT: @IBM & @espn curating top daily highlights at the @usopen #BestInClassPartnerships https://t.co/Kv2giuL1cv
— Disney Advertising Sales (@disneyadsales) August 28, 2019
🔎CAMPAIGN SPOTLIGHT: @GoodYear & @espn created history this week by taking the @GoodYear blimp to new heights - check it out here! #BestInClassPartnerships https://t.co/SFfaFV4Uc9
— Disney Advertising Sales (@disneyadsales) December 12, 2019
🔎CAMPAIGN SPOTLIGHT: @Toyota & @ABCNetwork took one last ride to celebrate a modern farewell for 11 Seasons of love and laughter with @ModernFam #BestInClassPartnerships #ImagineEverything https://t.co/vLWr6CbGi6
— Disney Advertising Sales (@disneyadsales) April 14, 2020
🔎CAMPAIGN SPOTLIGHT: Check out how @DosEquis sponsored the Today's Lesson segment on our @ESPNCFB show. #BestInClassPartnerships #CFBPlayoff https://t.co/Fw39ILebwQ
— Disney Advertising Sales (@disneyadsales) January 3, 2020
🔎CAMPAIGN SPOTLIGHT: @YoutubeTV and @espn came together to promote watching the exciting @WNBA finals!
— Disney Advertising Sales (@disneyadsales) October 7, 2019
#BestInClassPartnerships #WNBAFinals https://t.co/cFnBD4AkJ1
🔎CAMPAIGN SPOTLIGHT: @Target & @JimmyKimmelLive
— Disney Advertising Sales (@disneyadsales) October 22, 2019
brought the family together @starwars style - check it out here! #BestInClassPartnerships #ShareTheForce https://t.co/d9OUUo4MAx
🔎CAMPAIGN SPOTLIGHT: We partnered with @Target on @GMA to feature top #backpacktrends for the back-to-school season: https://t.co/SAhx7hvtoN #BestInClassPartnerships
— Disney Advertising Sales (@disneyadsales) August 16, 2019
🔎CAMPAIGN SPOTLIGHT: @WellsFargo and @ABC came together in full swing to celebrate music, creativity and giving back at the @AMAs. #BestInClassPartnershipshttps://t.co/Tv4O8DXc2S
— Disney Advertising Sales (@disneyadsales) November 27, 2019
🔎CAMPAIGN SPOTLIGHT: Check out our #SaveYourSleep Docuseries with @NatGeo, @IKEAUSA & @WavemakerUS #BestInClassPartnerships #BrandedContent https://t.co/jsPTD8QEf1
— Disney Advertising Sales (@disneyadsales) August 3, 2019
🔎CAMPAIGN SPOTLIGHT: North Face and REI joined forces with @NatGeo for #RewindNature, a series that spotlights changemakers who are taking a step forward to reverse the damage we’ve caused to our planet. https://t.co/H36uAskUii
— Disney Advertising Sales (@disneyadsales) September 22, 2019
#BestInClassPartnerships
🔎CAMPAIGN SPOTLIGHT: @Verizon & @ABCNetwork are creating an augmented reality experience from New York Times Square to teleport you to the 92nd @TheAcademy Awards! #Oscars #BestInClassPartnerships #5GBuiltRight https://t.co/yed10O1Rdy
— Disney Advertising Sales (@disneyadsales) February 9, 2020
🔎CAMPAIGN SPOTLIGHT: @SamsungUS & @espn Present ESPN’s First Live Native 4K Sports Telecasts. https://t.co/043kMenmCL #BestInClassPartnerships
— Disney Advertising Sales (@disneyadsales) October 11, 2019
🔎CAMPAIGN SPOTLIGHT: @Cadillac &@ABCNetwork are driving to @TheAcademy Awards in style with @ReginaKing celebrating her successful career journey! #BestInClassPartnerships #MakeYourWay #Oscars https://t.co/kvZppYhj96
— Disney Advertising Sales (@disneyadsales) February 6, 2020
We interrupt your regularly scheduled feed for the start of COLLEGE FOOTBALL. Who you got? 🏈 pic.twitter.com/bCNbGXYq9M
— AT&T (@ATT) September 1, 2018
🔎CAMPAIGN SPOTLIGHT: @MazdaUSA & @NatGeo
— Disney Advertising Sales (@disneyadsales) November 16, 2019
partnered together with a challenge to all storytellers to capture extraordinary moments that leave a lasting impact. When we explore new perspectives, we find inspiration all around us. #BestInClassPartnerships https://t.co/T51W6AeExU
🔎CAMPAIGN SPOTLIGHT: @SavingPlaces, @NatGeo, & @AmericanExpress have joined together to spotlight 20 sites rich in women’s history. The campaign invites you to #VoteYourMainStreet to help unlock $2 million in preservation funding. #BestInClassPartnerships https://t.co/9bgPow5A8F
— Disney Advertising Sales (@disneyadsales) October 8, 2019
🔍 CAMPAIGN SPOTLIGHT: @Nike and @NBATheJumpFP partnered to highlight @KingJames legacy on @ESPNNBA Christmas Day. #BestInClassPartnerships #JustDoIt https://t.co/2Wx8ao7ZHq
— Disney Advertising Sales (@disneyadsales) December 25, 2019
🔎CAMPAIGN SPOTLIGHT: @Verizon & @GMA came together to highlight Verizon’s partnership with the @nytimes of providing free digital access for high-school students & teachers for remote learning. #BestInClassPartnerships #ImagineEverything https://t.co/DwZgjwAJ3v
— Disney Advertising Sales (@disneyadsales) April 7, 2020
🔎CAMPAIGN SPOTLIGHT: @GEICO & @espn's High School Football Showcase Returns, Highlighting Top Talent & Teams in the Country. #BestInClassPartnerships https://t.co/wyByg4dEVA
— Disney Advertising Sales (@disneyadsales) August 15, 2019
🔎CAMPAIGN SPOTLIGHT: @PartyCity and @FreeformTV came together for a #31NightsofHalloween Celebration with talent from @GoodTrouble for a transformation. Check it out! #BestInClassPartnerships https://t.co/lYmzGFxRuF
— Disney Advertising Sales (@disneyadsales) October 18, 2019
SOCIAL MEDIA
Instagram and Twitter
Thought Leadership
BLOG POSTS
August 17, 2020
Introducing Disney CreativeWorks
July 1, 2020
Expanding Addressability Across Platforms
April 17, 2020
Sports. We miss it, too.
March 31, 2020
